Every journey starts with a single step and looking at Gen Lehn's achievements, we can all see that she's been traveling far indeed. Gen Lehn was born in Hungary from a German aristocrat mother and a Hungarian father. Her family was the owner of Central Europe’s biggest beer factory but her passion was, and still is, in fashion and beauty.
Fashion brought Gen to Italy and after graduating in Milan, Gen participated in several competitions, including Lineapelle, an annual fashion fair held in Bologna, where over 40.000 fashion professionals/buyers selected Gen’s work as the best new-comer design.
Inspired by the response, Gen then started to work for prestigious labels, such as Versus, Elio Fiorucci and Luisa Beccaria. Preparing collections for Milan fashion week and directly handling buyers from the US, including Neiman Marcus.
Her love for Asia and Asian culture brought her to Vietnam some 5 years ago where she first started as Head of Fashion in the largest media group in Vietnam, Sun Flower Media.
More recently Gen was running a fashion label called: Lacoll. Lacoll is present in Japan Fashion Week and sponsors events such as: Viva Music Awards (Europe) and Miss Asia Europe.
Currently, her latest step forward, took her to the position of General Director of Luxasia, Asia’s premier luxury distribution.
Many steps and many stories to tell. Come and hear it all at Saigon Creative's event, Friday morning. See you there!