Our August Speaker: Edge Pamute

With twenty years extensive experience in the media and entertainment business from TV channels, marketing, events, and in Asia and Europe, we couldn't think of a better person to talk about how creativity impacts and shapes pop culture.

As a pioneer and co-founder of MYX Music channel in the Philippines, YanTV here in Vietnam, Fashion TV in Indochina, having set-up odyssey music online and developed yeuamnhac.vn, a digital music network with over 1M subscribers, Edge is at the epi-center of Vietnam's exploding cultural zeitgeist.  

Add to this, his own personal interest as an accomplished DJ.  Edge is considered one of the pioneers of the dance and eclectic music scene in Asia and driving the popular dOSe series here in Vietnam.  He has taken his eclectic brew worldwide through his mixed compilations and performances as a DJ in various clubs around Europe, U.S., Asia and Australia. Edge has performed in world-renowned venues such as Batofar, The End, The Palais, End Up, Funky Chicken, Red Room, Turnmills, 333, nu-spirit and other off-the-wall venues with internationally acclaimed music artists including dance music pioneers Derick May, Derick Carter and Masters at Work; progressive artists from Jazzanova, Norman Jay, Telepopmusik, Bugz in the Attic, N’dea Davenport, Shortkut, Apollo, Aphrodite and Q-Bert to the world’s leading dancefloor maestros such as Roger Sanchez, Richie Hawtin, Josh Wink, Swayzak, Charles Schilling and Marques Wyatt to name a few.

Video sampler:

http://www.youtube.com/watch?v=mftM5V2l3kk

Mixtape 1 (deep.soulful.afrolatin): 

http://soundcloud.com/soundsgood_edge/sampler-2-1

So join us on August 19th to get a very different perspective on what's shaping the very world around us.

Saigon Creative August event now open for registration.

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That can't be real...

If you've said those words before, you are probably right.  It wasn't real.  From the size of a cover model's waist to just how red the fruit in that picture looked, digital enhancement is everywhere.  Uot Mi joined us at our last Saigon Creative to talk about her life and experiences as a digital artist.  From making fairy tales come to life to distorting reality, she tackles journalism, the desire of consumers, to bringing the dreams of young brides to life.

She also tackled some of the tough questions about ethics and what she was comfortable with and answering objectives of her clients.

Thanks to Uot, I will definitely look at photos with a more discerning eye from now on.

Our speaker for July, Uot Mi, the illustrator, the doll maker, the dreamer, the__________(…)

You are very talented. Wish I knew your mind ;]]

~Nokturnaa 

Nokturnaa is not the only one who wants to have a peek inside the creative mind of Uot Mi, our speaker for July. Reserve your tickets today while there are still some left.

Friday 8.30am, 15th July is your chance to see and learn more.

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Saigon Creative July event now open for registration.

Please register for the upcoming Saigon Creative July event hosted by Sophie Paris Vietnam.

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Can you tell me how to get to Sesame Street? Yes, Akiko can...

Sesame Street according to Bangladesh

I love our June speaker.  I do.  She's my wife.  And she was talking about Sesame Street.  Who doesn't love Sesame Street, right?

But I also love what she had to say because it is so intrinsic to all creative industries.  Bill Bernbach (a famous, old ad guy if you're into that kind of thing) once said, "It's not just what you say that stirs people.  It's the way you say it."  Using her experience on Sesame Street to illustrate the effectiveness of engaging audiences, we learned the power of entertaining and engaging your audience.  Akiko compared it to hiding vegetables in something yummy in order to get your kids to eat healthy.  Sesame Street uses modeling, repetition, and humour to ensure that kids got a solid dose of learning with their laughter. 

Does it work?  Does it ever.  Today Sesame Street can be seen in more than 140 countries with more than 120 million viewers around the world.  In twenty countries, a local version has been created.  By its 40th anniversary in 2009, Sesame Street was the fifteenth-highest rated children's television show in the United States.

She also gave us a behind the scenes peek at the level of effort and detail invested in ensuring kids were drawn into this world of edutainment.  We learned about little things like making sure puppets always looked directly at the viewer and not off camera to "eye tests" where the focal point of young viewers was measured.

And Sesame Street isn't without its own controversy as they tackle tough subjects such as introducing Kami to their South Africa production, the first HIV positive muppet.  Akiko used this point to illustrate the value of locally relevant content.  I was very surprised to learn locally produced versions of Sesame had a higher level of engagement than dubbed US versions due to relatable and recognizable characters.

Just one of the thousands of
pieces of Sesame Street branded
merchandise available around the world

I'm certainly going to take a lesson from Sesame Street's mantra, "If you can't reach them, you can't teach them."

-George

Meet our June speaker Akiko Yabuki

Akiko Yabuki

Akiko Yabuki is a former global producer for Sesame Street, overseeing their co-productions in Turkey and Bangladesh.  She has also worked with Fuji TV in New York City. Today she is in Vietnam trying to launch edu-tainment to help a generation find education through entertainment.

Akiko is going to talk about why engaging your audience is key to getting your message across and how that has helped Sesame to become the effective education machine that it is.

Don't miss out this coming Friday!

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